MOUNT PLEASANT, SC – 04/08/2026 – TeamLogic IT Mount Pleasant, a provider of managed IT and managed intelligence services for small-to-medium businesses, and Mermaid Marketing, a fractional CMO consultancy specializing in B2B service brands, today announced a strategic partnership. Together, the two organizations will deliver an integrated approach to secure technology infrastructure and revenue-focused marketing strategy for businesses across the Charleston market.
The partnership addresses a challenge that holds back many growing service businesses: technology and marketing operating in disconnected silos. When IT systems are fragile or insecure, marketing cannot scale. When marketing lacks strategic leadership, even the best technology investments fail to generate measurable returns. By combining their respective areas of expertise, TeamLogic IT Mount Pleasant and Mermaid Marketing aim to close that gap for Lowcountry SMBs in legal, accounting, healthcare, and professional services.
"Our vision is to set the Lowcountry standard for reliable, secure IT — where SMB leaders turn for clarity, protection, and long-term growth," said Brian McCarthy, Owner of TeamLogic IT Mount Pleasant. "Partnering with Mermaid Marketing is a natural extension of that mission. We handle the technology foundation — security, cloud, AI readiness, and operational continuity — so that when Rio and her team build a marketing strategy, there is a stable, data-rich infrastructure underneath it to execute and measure against."
Brian McCarthy brings a proven track record in go-to-market strategy and sales leadership, including his tenure as Vice President of Sales and Marketing at Harris Affinity, where he established a sales and marketing division from the ground up, grew the U.S. sales pipeline significantly, and secured the company's first international customer outside of North America. That same discipline for building scalable, results-driven organizations now anchors TeamLogic IT Mount Pleasant's approach to serving the local business community.
"Leadership teams want predictable revenue growth, but marketing teams are often left sorting through tactics that don't connect to business outcomes," said Rio Herbik, Fractional CMO and Founder of Mermaid Marketing. "This partnership changes that equation for our clients. With TeamLogic IT Mount Pleasant ensuring the technology is secure, integrated, and AI-ready, we can build and execute marketing strategies that are grounded in real data — and tied directly to revenue."
Mermaid Marketing brings more than a decade of experience generating over $30M in revenue for service brands across the globe. Rio Herbik's fractional CMO model — which includes marketing performance audits, go-to-market planning, AI integration, and executive-level reporting — is designed specifically for growth-focused companies who need CMO-level leadership without the full-time cost.
For more information about how this partnership can benefit your business, please visit www.teamlogicit.com/MTPleasantSC or www.mermaidmarketing.co. Contact: Rio Herbik Fractional CMO, Mermaid Marketing
Email: [email protected]
Phone: 757-375-5016
Website: www.mermaidmarketing.co
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